Happily, I have observed that there is a great deal of optimism and trust in the world. Most strangers truly are kind and wish us well. While I count myself among the trusting, there is one place that I need to be on my guard: the body care aisle of my local pharmacy.
Trust and deception fight it out on many a body care product label. Where there’s a market trend, there is always to be found a manufacturer preying on the unsuspecting, uninformed, or distracted shopper. Nowhere is this more prevalent than in product labeling. There are many labeling traps that will ensnare an unwary shopper – and their money – without overtly defying any labeling laws.
Let me lay out ten of them for you:
- Natural – Natural means NOTHING. I cannot stress this emphatically enough. There might as well be a blank space on the label. From the FDA’s own website: “FDA has not defined the term “natural” and has not established a regulatory definition for this term in cosmetic labeling.” “Natural” does not mean from nature, organic, good for you, or good for the environment. You need to read the ingredients instead of the claims.
- Non-Toxic – We assume “non-toxic” means “won’t hurt any living thing”, but this isn’t necessarily so. As with “natural”, there is no standard definition of “non-toxic.” Maybe the product lacks one particular nasty chemical, but that says nothing about what else might be in there. You still need to read the ingredients.
- Hypoallergenic – Again we assume this means devoid of common allergens such as soy and corn. However, this term is not regulated, so even if it is missing one common allergen, it might still have another. And many people are allergic or at least sensitive to less common substances. The word “hypoallergenic” is no guarantee. Look at the ingredient list.
- Non-comedogenic – This is trying to communicate that the product will not cause acne. However, again, it has no standard definition. Perhaps it is missing a certain pore-clogging substance but maybe not. The best bet for acne prevention is to eat a healthy diet, drink lots of water, get lots of sleep, exercise, and relax. Beyond that, acne has many causes and skin has many different reactions. Know what ingredients work and don’t work for you and check for them. In general, our skin likes simplicity.
- Biodegradable – There are two key things to note here. First, this word has no regulated definition. Although you may want it to mean that the ingredients “leave no trace”, totally break down, and reassimilate back into nature, there’s no requirement to prove that this is true. Second, there are plenty of biodegradable things that are detrimental to human health and well-being – poison ivy, stinging nettles, and sharks, to name a few. Read ingredients and learn about their biodegradability and environmental impact yourself.
- XYZ-free – “Paraben-free” – “Phthalate-free” – “ GMO-free” – “Fragrance-free” – “Dye-free” These are all well and good, but saying what is NOT in the product is not the same thing as saying what IS in the product. Read the ingredients.
- Organic – used either in the brand name or in the product name – without the USDA Organic Seal – The personal care industry is not regulated as strictly as the food industry regarding making an organic claim on a product. This means that any product can say “organic” but without the USDA Organic Seal, there is no verification. It looks like this:
- Pseudo-certification seals – Those authoritative little symbols seem to communicate so much good stuff! But if they aren’t backed by a solid organization, they are no more than pretty artwork. What do you think of this one our graphic designer Rachel Day came up with:
Know instead what genuine certification seals look like.
- Green, white or matte coloring – Our color associations can lead us astray, and manufacturers know it. Green connotes life. White connotes purity. Matte connotes nature-friendly. This is purely a psychological tug. Nothing about the outside color of the bottle guarantees what is actually in the bottle. I could pour arsenic into a pretty green bottle and it still wouldn’t be good for you. Read the ingredients instead.
- Leaves, bees, flowers or smiling suns – Again this is an emotional pull. It’s an attempt to convince the unwary shopper that the product is blessed by Mother Nature herself. They mean nothing. Look at what’s in the bottle.
Are you detecting a theme here?
- There is no substitute for reading ingredients and finding out what they mean and how your body reacts to them.
- So here’s a test. Check out this bottle pictured on the right. What does it say about what’s inside? Absolutely nothing. The bottle might as well be blank!(Bottle design by our awesome graphic designer Rachel Day.)
By this point you’re probably a little bit irked by manipulative labeling practices.
Instead of jumping up and down for someone else to do something about this, here’s what you can do: