It is that time of year, and I’d like to help you out with a few gift ideas. These ideas work year round, but now is a great time to bring them up. Let’s start with the people on your list who have never heard of Dr. Bronner’s. What to get them?
Always the best way: One quart of Dr. Bronner’s Peppermint Pure Castile liquid soap.
It’s already dressed in a festive wintry blue. AND it fits perfectly in a wine gift bag. That’ll cause a laugh as well when they pull it out, thinking they had you – or at least your gift – all figured out. But it’s not wine! It’s soap! Ha! And it’s awesome.
Then comes that question, “What is it?” Now, this question often stumps me. Where do I start to explain what Dr. Bronner’s is? Do I start with the company and its crazy history and the man himself? Do I talk about the activism and the Fair Trade standards and the salary caps?
But no! You have to start with the basics. The soap. The excellent, versatile, simple, beautiful soap. And how exactly do you describe that? Let me get you started with some of the best descriptions I’ve heard:
“Washing with the peppermint soap is like getting hugged by a snowman.”
“It is like a magician and pharmacist gave birth, and this hydrating soap was the baby.”
“It’s like putting a York Peppermint Patty in your underwear.”
Thank you, Uncle Ralph.
Better yet, hang a card from the bottle and let it do all the talking. You’ll have them hooked. Your gift will be the talk of the day. I promise.