The label was written first, before there was a soap on which to put it. It is a deeply personal message, a life’s mission from my grandfather. It’s what started the whole company now known as Dr. Bronner’s.
I interviewed Gero Leson about his book, Honor Thy Label, which tells the story of how Dr. Bronner’s global supply chain acts out the message on the bottle.
Join me on a tour of the Lavender Castile Soap label and glimpse my grandfather, Dr. Bronner’s, motivations and goals.
Our very own “How It’s Made”! This video tour displays the Castile soap from raw materials to shipped soap!
Starting at the beginning, read the Dr. Bronner’s story as I shared it one summer in the Land of Oz.